In a crowdfunding campaign pitch is one of the most important elements. When you look at a successful crowdfunding campaign it seems very easy. But actually, it’s risky. It’s a whole process that follows a procedure for success. If any procedure is neglected the campaign fails.
The pitch is a brief announcement of the campaign’s goals, a summary that the potential donors need to know. A great pitch can make a powerful impact on their backers and encourage them to donate.
A crowdfunding pitch is a concise and effective communication that forms the value proposition of a crowdfunding project to get donations from potential investors. This communication includes the campaign information, its purpose, how funds will be raised, its return on investment for the investors, the duration of the campaign, etc.
The pitch is to put on a part of the fundraising website, social media, etc. Its goal is to encourage people to support the campaign. The pitch should be written and presented in a way that the donors quickly understand what the campaign is about.
How to Create a Killer Crowdfunding Pitch
Know your audience
The first step in creating a crowdfunding pitch is you need to know about your target audience. Ask yourself.
- What brings you here today to create a campaign?
- What is the interest or concern of your audience?
- What do they actually want or what you can offer?
- Purpose of your campaign
- When will your campaign take place?
Once you get answers to these questions you can create your pitch and you will get interested in your target audience for donation.
Keep it clear and short
Most campaign owners think that adding long content is beneficial for the campaign. Honestly, it brings disaster for a crowdfunding campaign. Nobody likes to read long content.
That’s why be clear and specific about your campaign. Explain your campaign in the shortest possible way to build interest. No need to add unnecessary things. Writing long content bores readers. Instead of writing a long text add details about your reason for raising funds, and how you expect to use it. This way donors will be clear about the intent behind your campaign and they will be driven to donate.
Add a campaign title
The title and name are the first things that will grab the attention of your backer on your campaign page. An eye-catchy title persuades people to move forward to the campaign. The success of your campaign mostly depends on the title. The title should include what your campaign is about. The visitors should feel connected to what your campaign is about after reading the title. Let them decide to find a reason to donate.
Spend time on videos
Video is one of the most powerful ways to tell a story. Campaigns with a video raise 3x more than campaigns without a video. The potential backers are going to make up their minds based on the video.
Your video tells about your product, who you are, why your product is better than others, and why you are raising funds. Videos work best when you tell a story. The story should be engaging, and compelling and it should connect with the backer’s emotions.
The first few seconds of the video are important. Backers will decide whether they are going to watch these videos or not. Make sure the video isn’t too long, more than 2-3 minutes.
Tell a story
While creating a pitch for a crowdfunding campaign, the story you tell is vital. When you tell a story, focus on how your story can impact your audience, and how to compel them to donate. An effective story can create an emotional connection with your audience. Use positive language that raises emotions in your audience. Narrate your story, explain the value of your product with its features, and what inspires you to raise funding.
Explain your product features and advantages
You are raising funds for any cause or product. When it comes to products, why should people donate money for your product, is your product unique from others, how is it worth it, and what about its advanced features, advantages, etc?
Donors are not going to donate without knowing these. You had to explain how they are going to be benefitted from their donation. Highlight your product’s uniqueness. Why it is beneficial to bring the ideas to life and increase your credibility.
Be specific about the amount of money required
When you raise funds you know how much money you need. You had to mention in your campaign the amount of money you need. It’s amazing to get much more money than required, but having a business plan with all your costs is important.
Mention the estimated timeline of your campaign
One of the most important points of a crowdfunding pitch is campaign duration. First, you need to set the timeline of your campaign. It will help you to raise funds in an efficient time. If you didn’t mention the time you may not receive funds within time. It will also help your backers to get clear about your campaign and they will be aware of it.
Show gratitude to your donors
“Thank you” sounds like a little word but it bears a great meaning. By thanking your donors you are showing respect, and honor to your donors. Donators feel satisfied when you thank them and they will help you further for the success of your campaign.
Creating a killer crowdfunding pitch isn’t complicated. With a powerful pitch, communication, and the right preparation you can easily create a crowdfunding pitch that will inspire your potential donors to donate. Focus on your customers and the product value that you can provide. Take time to create an effective pitch so that your target audience feels the worth of their money.