Free Lead Response Time ROI Calculator — Speed to Lead Impact
Harvard Business Review research shows companies responding to leads within 1 hour are 7× more likely to have a meaningful conversation than those responding after 2 hours. This calculator quantifies the revenue impact of improving your average lead response time, using your conversion rates and deal values.
How to use Lead Response Time ROI
Enter your current response time
Input your average lead response time in hours.
Enter monthly leads and deal value
Add monthly inbound lead volume and average deal value.
See revenue impact
The calculator shows how much revenue is left on the table compared to a 1-hour response time standard.
Frequently asked questions
Harvard Business Review found companies responding within 1 hour are 7× more likely to qualify a lead than those responding in 2+ hours, and 60× more likely than those responding after 24 hours. Speed to lead is one of the highest-ROI improvements for B2B sales.
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Further reading
Authority documentation and specifications behind this tool.
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