Internal Linking Strategy for eCommerce Website

Internal Linking Strategy for eCommerce Website
Post:
Robin
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A robust internal linking strategy is key to the SEO efforts that can lead to positive ROI for your business. However, building and implementing an internal linking strategy can be a huge task for anyone. Luckily, AI-powered internal links like LinkBoss are there to save the day, as they can automate the entire linking process for e-commerce websites.

We’ll discuss why you must have an internal linking strategy for your e-commerce website and how to implement it effectively.

Why Internal Linking Is Important for E-Commerce Websites

There are many reasons why internal linking is essential for e-commerce websites. Below, I’ve listed the important ones:

Navigation

Most e-commerce sites have thousands of pages, including product, informational, and category pages. Without interlinks, it would be impossible to navigate or find these pages. So, internal links create a hierarchy that helps visitors easily find the page they need.

SEO

The goal of an e-commerce site is to rank its product pages on search engines and drive traffic to make sales. However, if the search engine crawlers can’t crawl your pages, they won’t even get indexed, let alone ranked.

Internal links help the crawlers easily navigate and index your site. If the internal linking strategy of an e-commerce site is weak, most of the pages will remain undiscovered by the search engines.

Promotion

Internal links can help promote products or offers. For example, if you sell outdoor gear on the product page for camping tents, you can link to a category of travel backpacks or sleeping bags.


Highlight Your High-Value Pages to Google


Pointing several interlinks to a page indicates to search engines that the page is important. By using this tactic, you can indicate the most important pages on your website to search engines and increase their likelihood of being ranked.


Internal Linking Strategy for eCommerce Website


These tips will help build a proper internal linking strategy for an e-commerce website:

Sitewide Navigation Menu

Link only the most important pages or categories from your sitewide navigation menu. Being in the sitewide navigation menu means these pages are linked from every page on the site. That makes them the most important ones SEO-wise.

Descriptive Anchor Text

Don’t use generic anchor text to promote products. Instead of saying “Sale,” say “Up To 40% Off Shoes,” which would make it more appealing to people looking to buy shoes.

Sitewide Secondary Navigation Menu

While the primary menu features key categories, this secondary menu should feature promotional pages like best sellers, holiday products, gift guides, etc.

These quick links help sell seasonal products and promote new or deep categories that can’t be accommodated in the primary navigation.

Breadcrumbs

Breadcrumbs are shown at the top of the category and product pages. They offer benefits to both search engines and the user. That helps users understand their location within the website and navigate to previous pages if needed.

For search engines, breadcrumbs improve crawlability by creating a clear internal linking structure.

HTML Sitemap

An HTML sitemap acts as a directory for all the pages on your website. It offers direct links to every single page. That helps search engines to discover and index all your pages. An HTML sitemap is important for large websites with thousands of pages and several categories.

Related Product Widget

The related product widget has evolved into a powerful internal linking tactic. It can be used on both product pages and category pages. This internal linking tactic helps to guide users toward other products they might be interested in.

It increases the conversion rate and boosts user engagement rate, helping SEO efforts. You can use widgets like carousels or multiple rows in different ways. Some popular names for the widget are:

  • People Also Viewed
  • People Also Bought
  • Pairs Well With
  • Customers Also Bought
  • You May Also Like

Product Attributes

Product attributes like size, style, color, brand, flavor, and texture can work with breadcrumbs to connect the pages better and add more details. The combination of breadcrumbs and product attributes helps the visitors understand the product’s context better and navigate more easily.


How to Implement an Effective Strategy for E-Commerce Websites

Connecting all the pages is a gigantic task that can take days of work. Instead of wasting your valuable time manually linking all the articles or paying for hundreds of hours of VA work, you can use internal linking tools like Linkboss to connect your pages quickly.

The LinkBoss bulk interlinking tool is made to help e-commerce site owners. The tool can build hundreds of links with a single click.

With the help of its advanced AI system, it can interlink your site with thousands of pages within a few minutes.

Just because it’s fast doesn’t mean it compromises accuracy. All the links are relevant and naturally placed. So, it can take a huge workload off your shoulders and help implement the internal linking strategy efficiently.


Conclusion

Internal linking is one of the fundamentals of SEO and must be given priority to see continuous success for e-commerce websites.

SEO is a long game, and it requires continuous work to grow, just like any other acquisition channel. You can’t just implement a strategy and consider it done. You have to keep working and tweaking to rank higher in SERPs for the targeted keywords.

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