Free SaaS Pricing Calculator — Model Tiers and Forecast MRR
SaaS pricing strategy determines blended ARPU (Average Revenue Per User) and total MRR based on how customers distribute across plans. This calculator lets you define up to 5 pricing tiers, set expected customer counts, and instantly see blended ARPU, total MRR, ARR, and the revenue contribution per plan.
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Model SaaS pricing tiers and forecast MRR from customer distribution across plans.
- Model up to 6 SaaS pricing tiers with custom plan names and prices
- Blended ARPU across all plans — the headline subscription efficiency metric
- Total MRR and ARR forecast from customer distribution
- Revenue contribution per plan with visual breakdown bar
- Customer distribution summary across all pricing tiers
- Client-side only — no pricing or customer data is uploaded or stored
Everything you need in one SaaS Pricing Calculator
Pricing tier modelling
Define every plan and price, then test how shifting customers between tiers changes total revenue — pricing strategy made instantly visible.
Blended ARPU
Calculates average revenue per user across all plans — the headline efficiency metric for any subscription business and the key lever for revenue growth without adding customers.
MRR & ARR forecast
Totals monthly recurring revenue and annualizes it to ARR — the numbers investors, boards, and acquirers ask for first.
Revenue concentration
Shows which plan carries the revenue, so you can see if you depend too heavily on one tier or are leaving upgrade revenue on the table.
How to use SaaS Pricing Calculator
Define your pricing tiers
Add up to 5 plans with names (Starter, Growth, Business) and monthly prices.
Set customer distribution
Enter how many customers you expect at each tier, or use percentages of total customers.
See revenue breakdown
View blended ARPU, MRR per tier, total MRR and ARR, and revenue concentration by plan.
SaaS pricing tier patterns
| Tier | Role | Who it targets |
|---|---|---|
| Entry / Starter | Low-friction on-ramp; drives sign-ups | Individuals, small teams |
| Growth / Pro | The plan most customers should pick | Growing teams — core ARPU driver |
| Business / Scale | Higher limits and more features | Larger organizations |
| Enterprise | Custom pricing; anchors the page | Sales-led, high-value accounts |
How to fix common syntax errors
Most “invalid JSON” failures come from a small set of mistakes. Paste the failing JSON above, click Validate, and the tool points you at the exact line and column.
price = hosting cost × 3Cost has no relation to willingness to pay. Price at 10–20% of the outcome your product creates. Validate against competitive alternatives, not your own expenses.
5+ plans on the pricing pageMore than 4 tiers causes decision paralysis and inflates support burden. Stick to 3 main plans — entry, mainstream, and premium — with Enterprise as a separate sales motion.
All plans fixed regardless of usageFlat pricing caps revenue at customer count. Add a seat-based, usage-based, or feature upsell so existing customers can expand revenue without churning and re-subscribing at a higher tier.
Starter $9 vs Growth $12 — same featuresEvery tier must have a clear value reason to upgrade: more seats, higher limits, or key features. Customers default to cheapest when they can't see the difference.
Starter $9, Growth $15, Business $22Tight pricing bands push customers to the cheapest tier. Multiply 3–5× between tiers to create meaningful perceived value steps and room for anchoring and the decoy effect.
Monthly-only subscriptionsAnnual billing at 15–20% discount cuts churn, improves cash flow, and increases LTV. Most SaaS companies get 30–60% of customers on annual when it's the default or highlighted option.
Frequently asked questions
Blended ARPU (Average Revenue Per User) is total MRR divided by total active customers. If you have 50 customers at $29 (=$1,450) and 20 at $99 (=$1,980), total MRR = $3,430, customers = 70, blended ARPU = $49.
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Further reading
Authority documentation and specifications behind this tool.
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