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I have been a pre-sales professional for 20 years and managed several teams at enterprise software companies large and small.
I've read the book and seen the live training several times. Peter Cohan made a real and lasting difference in the way our company demos software
Peter's book is great, and his live training sessions are even better! I'm inviting him back for a 3rd training for my pre-sale team and couldn't be happier with the methodology and approach
I think we have all sat through software demos, which were extremely boring, poorly planned or appeared to be meant for another audience.